I was honored by the Orlando Business Journal to be included among Central Florida’s top Twitter influencers. No, I am nowhere near the biggest, nor the most influential, but the fact that I was even mentioned serves as a good reminder for us all – You don’t have to be the biggest!
“Some don’t have a ton of followers, but have significant clout,” writes Abe Aboraya the reporter on this story, and he stresses that quote as he puts me (with only 9,700 followers on my combined accounts) in the same category as the @Orlando_Magic who have over 1 million Twitter followers. (Wha-? How did that happen?!)
Well, the only answer I have is that I have a focused, determined purpose and stick to it no matter what! I make no apologies for not being as big as a Pam Moore (with over 180,000 followers) or a Blogher (with 87,000 followers). I don’t try to be somebody or something I am not. Instead, I work as hard as I can to simply be who I am.
So, who am I? I am a Floridian. I am a veteran teacher. I am the organizer of FLBlogCon. I am the owner of Florida Swim Network. And I am a mother and a wife. That’s it… that is my world.
And I own every little piece of it!
So what is your world? Are you a fitness fanatic? A homeschooler? A Disney fan? An incredible cook? A combination of all these? Whatever it is, own it like nobody’s business! Become the expert of your realm, and connect with other Twitter users who live in it. That is what gives you influence… NOT the numbers!
So, in keeping with the spirit of this post, I’ll give you my top Twitter tips – most of which I learned from far smarter people than me!
1. Use the 10:1 ratio.
This simply means retweet or reply to others 10 times before you tweet one time for yourself. This is especially important for brands – your fans love interaction! So, if you are not engaging in conversation and sharing the Twitter love, then you are losing out on potential followers.
2. There’s no such thing as tweeting too much.
Well, let me rephrase that – there’s no such thing as tweeting too many relevant and engaging tweets. Please do not tweet you are in a meeting or walking to the mall or eating lunch. (Unless it is a really, really yummy meal and you want to make me hungry!)
3. Respond to everybody that tweets to you.
If somebody takes the time to write out a tweet to you, acknowledge them. Try using Hootesuite or Tweetdeck to make it easy to see as soon as somebody mentions you. And, of course the exception to this rule would be spammers.
4. Develop a Personal Follow Policy
I believe this is one of the most important tips I can give. Following the right types of people and organizations can enhance your Twitter experience and make it so much more enjoyable and valuable. For example, my PFP includes the following:
- Twitter peeps who live in Florida – so don’t put “Worldwide” or “Planet Earth” as your location.
- Twitter peeps who aren’t autobots or billboards – I look at their tweets and see if they RT or respond to others. I want somebody who will engage with me!
- Twitter peeps who don’t use curse words. Yeah, I may swear like a sailor myself but I don’t want it cluttering up my Twitter feed!
5. Be a source of positivity
I personally find that by putting good karma out into the Twittersphere, the world repays you threefold. No ranting, no hating, and no trolling. This is especially true for brands. However, if you do have to cross the line into negativity because you feel terribly wronged, do it sparingly. People have enough going on in their lives; they don’t need to hear your burdens, too! And the old adage of “you catch more flies with honey” still rings true in the digital age.
So there’s my top 5 tips to tweeting – even if most are common sense. And remember, own your corner of the world, no mater how big or small it is!