MailChimp is one of my favorite tools and I use it often to manage my email campaigns. Not only is it incredibly easy to use, but perhaps even more important, it is FREE. (At least until you get to 2,000 subscribers on your list. After that it is still reasonable!)
But, being easy to use and being free doesn’t always compute to a favorite tool. What sets MailChimp apart from the competition is the amount of time and effort they spend focusing on just being totally awesome! My friend and colleague Jackie from @momjoviblog laughed when she heard I actually high five that monkey paw on the screen whenever one of my email campaigns is sent. (It gives me such a sense of satisfaction!)
So, I especially fell in love with MailChimp’s 2013 Annual Report, which they sent to me via email, of course. It has a “by the numbers” theme which is cleverly designed as you scroll down the page. Here are some of my favorite numbers:
And one was mailed to me! I’m famous! lol (And I love that they included a link to a video about the lady in Thailand who knits the hats.) And, marketers, take note – the video was uploaded 6 days ago in anticipation of the mailing of this annual report. I love how much planning they put into this report!
Bloggers, one of my best blogging tips is to check out this free service – and enjoy high fiving the monkey paw!
Marketers, take a look at the report to see a campaign that was truly put together well, from beginning to end. Talk about really executing and communicating everything that makes a company a good one.