As we have all seen, Facebook has been playing around with autoplaying of videos on our timelines (this can be disabled) for sometime now. We suspect this has been a part of Facebook’s master plan to rule all things social, including video which has long been dominated by YouTube.
Facebook has surpassed Youtube for videos plays.
It happened sometime this past summer; Facebook had more video plays than YouTube. Facebook now generates more than 1 billion plays a day, thanks to that autoplay.
Facebook suppresses YouTube links.
In fact, when you post a YouTube link, it no longer looks like a video to the viewer, it looks like a regular article being posted. And, Facebook posts with YouTube links are not being shown to as many timelines, decreasing their reach.
Right now you can take advantage of Facebook’s video push to get more plays.
As a blogger who doesn’t want to have to pay for greater Facebook reach, we can take advantage of Facebook’s push for video plays right now. By uploading a video directly to Facebook, it will automatically be shown to a larger number of people than your other types of posts will be. So, until Facebook reaches the desired number of plays they are looking for, they will be showing your video to lots and lots of fans without you having to pay to boost it!
The Great Video Experiment:
So depending on the number of Facebook fans vs. YouTube subscribers you have, you might try an experiment like Bess did at Florida Swim Network. She was covering the collegiate swim teams from Florida at their conference championships, and she posted the same video to both Facebook and to YouTube. Check out the number of plays each platform had from just the one week they’ve been posted:
Bess tweeted out the YouTube links to her 8,000+ swim fans and many times they were retweeted by the Universities and the pro swimmers featured, but in every case Facebook outperformed YouTube.
The Take Away
While you still want to be on YouTube, because it is the number 2 search engine and if tagged correctly builds into your SEO, you may consider double-uploading both to Facebook and YouTube. Let’s ride the Facebook video wave for as long as more video plays stays their goal!