We hosted Blogger Pitch Day back in April, where after a month-long mentoring program, bloggers stood in front of a group of brands and “pitched” their blogs in hopes of getting a paying blogging gig.
According to his Linked-In profile, Michael has “held executive positions in fortune 500 companies, worked with successful Entrepreneurs, international private equity, venture capital, private corporations, foundations, been a AFL-CIO union member and is extremely well versed in an array of international investment strategies and has done business in over 30 countries.”
Needless to say, the guy knows what he’s talking about when giving advice to people pitching their blog, their start up, or any idea they may have. In fact, just last week, Michael listened to over 90 pitches!
Michael started his presentation by explaining that public speaking is the #1 fear most people have, so if presenting your blog to a group of brands scares the bejeezus out of you, apparently you are not alone!
So while he didn’t give much advice on overcoming your fear of public speaking – other than to know that most of your audience is rooting for you to do well – he did give some great advice on for a powerful overall presentation.
Tips for Your Presentation:
- Your first and last slide are most valuable
- Share a compelling story
- Keep it simple
- Know your audience and your customer/reader
- Speak from the heart – use sincerity and conviction
- Know who you are – identify and live your core values
- Communication is a two way street (See the Boomerang story here)
- Big Print – visuals can be effective! (Picture is worth 1,000 words)
- Don’t be afraid to say, “I don’t know but I’ll find out.”
- Look for alignment – all members on your team have the same goal in mind – ask for advice and help to gain access to customers as well as strategic partners all working toward one goal
- It’s all about people – have integrity and play nice
Next Michael talked about creating the perfect slide show to accompany your presentation. He used the 10/18/30 rule for creating your deck:
- 10 important slides
- 18 minutes max length of your talk (research has shown this is optimum)
- 30 minimum size of the font used on your slides
Then Michael talked about the slides specifically, and these tips can be applied to bloggers pitching their website, too:
1. Start with Your Problem/Product aka the “Wow” Slide
What problem or need are you solving? What is your value add?
2. Why is Your Team is the Right Team?
Ideas are a dime a dozen so people and execution are the key – why are YOU the right blogger for the job? Be sure to address the competition and show why you are different (and potentially better) for the blogging job.
Marketing and branding – how will you market the brand you are blogging for? What social media campaign can you do? Be sure to manage expectations for the potential brand – what can they reasonable expect from you?
4. Strong call to action
The “ask” – and in our case, what specifically do you want from a brand? To pay you for a series of posts? Just to provide a free product for you to review? To partner on a social media campaign?
Michael finished his presentation with this quote from Vince Lombardi, which sums up blogging very well: “The only place where success comes before work is in the dictionary.”
Note: FLBlogCon has been selected to participate in the second round of the Starter Studio, an accelerator for tech start ups. For the next three months, I will be sharing the things I learn with you as they are applicable to blogging. Here are my previous posts from the Studio:
Let’s Get It Started!
25 Things I’ve Learned in Business
Boomerang Your Blog
Finding a Blog Mentor
15 Lessons from Success and Failure
10 Reasons Businesses Fail Financially
Tips for Social Media Marketing
4 Chapters to Success
More Social Media Tips
10 Tips for Sales Success